Should you disseminate digital assets in online spaces, how best to build brand reputation and how will this all alead to better coverage, rich engagement or ultimately event take up.

I’ve outlined some advice here for event organisers and corporate teams organising event as part of a series for LondonLaunch.

Pre event check list

Icon put together 50 global social media managers to discuss and divulge issues that large international corporate organisations have in implementation of social media strategy.

It was interesting to spot the issues common also in Spain, Serbia and Greece to those that we also have within the UK from global brands Pepsico, Heineken, IBM, Unilever, Microsoft and Maclaren. Namely:

Having a good social media policy in place to protect and guide staff
Lack of clarity on online rebuttal
Leverage of corporate leadership to understand the importance of social engagement

The event was supported by great content of brands that have grasped these areas and have great processes in place.
Delphine Remy- Boutang, Worldwide Head of Social Media for IBM shared the great Enterprise Social Media model from IBM
Marco Fanton, Social Media Director for Sol Melia Group shared how social media is being integrated into the hospitality industry
Pete Devery, Head of PR, EMEA for Microsoft shared great Crisis Management insights
We had outstanding best practice use of You Tube by Thomas Serval, Director of Media and Platforms SEEMA for Google and innovative campaign execution with consumer-driven TV story execution by the enigmatic Asad Rehman, Global Head of Innovation for Unilever.

I’ve uploaded the opening scoping presentation here on Developments Effecting Corporate Social Media Strategy and will add the video and photography to this post shortly.

Developments affecting our future social media strategy

Armed with HD video cameras, iphones, laptops and ipads they helped us lead the factual commentary of discussions on social media, understand the mood of the event in real time,  connect with influential people on and offline, and provided us with rich media and useful data to use after the event.

- A critical service today for organisations wanting to take part in, lead, or capture the live social media debate. ”

Sarah Van Praagh, Head of Agency PR, Euro RSCG London

“Her Majesty’s Government has just lost a brilliant consultant in Tiffany St James and their digital agenda will be poorer for it.”

Tom Watson MP, Parliamentary Secretary and Digital Minister

Training may raise your skill level, but digital and social media business mentoring you create that footprint you need.

Contact: info@stimulationltd.co.uk to find out how we can help you create a bigger splash in the digital world today.

We’ve watched with great interest the growing number of ways consumers can give each other real-world gifts via electronic channels. Much the way GetThemIn lets Facebook users buy each other real beers and Giiv lets people surprise each other with a variety of tokens of affection, so German frinXX lets consumers treat individuals or groups of friends to a real-life drink at the bar.

The brainchild of German sixunity, frinXX gives consumers a way to buy a round of drinks for those they care about, even if they’re not present at the bar themselves. How it works? Users begin by visiting the frinXX site or logging in via its Facebook app. They then choose the amount they’d like to spend along with the venue, and pay via PayPal, iPayment, ClickandBuy or immediate transfer. From there they’re given a code that can be sent to one or more recipients via email, SMS or Facebook, along with an optional personal message. Shown to the bartender, that code serves as payment for the designated sum at the bar.

It’s interesting to note that competitor GetThemIn is working on similar capabilities to enable gift redemption right at the bar, according to its website. How can your brand help friends show each other a little immediate, real-world appreciation? (Related: Curated recommendations help customers choose the perfect gift — Online ‘grab bag’ lets Twitter users thank their followers with gifts.)

Website: www.frinxx.de
Contact: interesse@frinxx.de

http://www.springwise.com/food_beverage/frinxx/

We are the leading social media and digital event service provider for event organisers, venues, sponsors and corporate events.

We create measurable engagement across social media channels before, during and after the event and provide technology services to socialise your content.

We are the only UK managed service that provides holistic social media amplification: a team of trained individuals, with industry-specific social rank, with the right tech toys.

We can be present at all parts of your event live tweeting, blogging, posting to LinkedIn and Facebook, taking and posting photography and video on Flickr and You Tube.

We can:

• Drive ticket sales through social channels
• Drive interest for sponsors, speakers and press
• Help you get your social channels in order before your event
• Amplify your event through trained social media team on site –  live posting to Twitter, Flickr, Facebook, You Tube, Linked In, blogs and other social channels
• Give you measureable impact of your event
• Provide you with a rich media library for later use and promotion

Event services

• Social media marketing to drive ticket sales or attendance
• Registration apps and registration software linked with the social network sites
• Live streaming of events
• Live social media real time display
• Social media amplification of live events by trained teams
• Global meeting real-time digital interaction on closed platforms

These services ensure that your event is the most talked about or your involvement in the event as speaker or sponsor is broadcast to best effect on social media channels in real time.

We also help organisations build their own social and digital media competency by training, mentoring, coaching or strategic consultancy and offer Global AGM real-time digital interaction on closed platforms for all your staff to engage in your worldwide meetings.

Get in touch at info@stimulationltd.co.uk or call 0870 444 1887  to talk through how we can make your event socially exceptional.

Testimonials:

“Stimulation’s team of social reporters supported  us as the sponsors of the Social Media World Forum 2011.

Armed with HD video cameras, iphones, laptops and ipads they helped us lead the factual commentary of discussions on social media, understand the mood of the event in real time,  connect with influential people on and offline, and provided us with rich media and useful data to use after the event.

- A critical service today for organisations wanting to take part in, lead, or capture the live social media debate. ”

Sarah Van Praagh, Head of Agency PR, Euro RSCG London

“Tiffany and Stimulation Ltd have provided excellent support to the Policing 2.0 conference by providing social media reporting services, including filming workshops, tweeting and interviewing key speakers and attendees. This helped to gave a national policing conference a greater profile on the internet.”

Nick Keane, Head of Citizen Engagement, National Policing Improvement Agency

Find out more:

Maximising social media before a live event

No one will deny the boundless opportunities to create, connect and share that social media presents us, but one of the questions I am asked frequently, is how to take advantage of social media in the lead up to a live event. … Continue reading →

Social Media Reporting

“Stimulation Ltd have provided excellent support to the Policing 2.0 conference by providing social media reporting services, including filming workshops, tweeting and interviewing key speakers and attendees. This helped to give a national policing conference a greater profile on the … Continue reading →

“With lots of help from brilliant Tiffany St James, Euro RSCG London launch advertising’s first managed social media lab”

- Russ Lidstone, CEO, Euro RSCG London

At Stimulation Ltd we devise digital and social media training for your organisation that takes into account your current people capability for their roles married with the business objectives to create impactful, measureable skills training that helps your organisation achieve its objectives whilst engaging your people.

If you are a membership organisation that want to better serve your membership or attract new talent, we can also develop training programmes that will help you generate revenue, interest and activity whilst better serving your members.

Courses we currently deliver for membership organisations:

• Crisis Communications and Social Media
• Data  Journalism
• Digital Media Evaluation
• Engaging Influencers
• In-house PR using digital and Social Media
• Reputation ManagementSocial Media for Marketing Agencies
• Social Media Monitoring
• Social Media Monitoring (advanced)
• Social Media at Live Events
• Twitter for Marketing Agencies
• Twitter for Marketing Agencies (advanced)

Please find here our downloadable PDF outlining our revenue-generating proposition for businesses and membership organisations as well as course structures.

Stimulation Courses and Panels 2011