Should you disseminate digital assets in online spaces, how best to build brand reputation and how will this all alead to better coverage, rich engagement or ultimately event take up.

I’ve outlined some advice here for event organisers and corporate teams organising event as part of a series for LondonLaunch.

Pre event check list

Icon put together 50 global social media managers to discuss and divulge issues that large international corporate organisations have in implementation of social media strategy.

It was interesting to spot the issues common also in Spain, Serbia and Greece to those that we also have within the UK from global brands Pepsico, Heineken, IBM, Unilever, Microsoft and Maclaren. Namely:

Having a good social media policy in place to protect and guide staff
Lack of clarity on online rebuttal
Leverage of corporate leadership to understand the importance of social engagement

The event was supported by great content of brands that have grasped these areas and have great processes in place.
Delphine Remy- Boutang, Worldwide Head of Social Media for IBM shared the great Enterprise Social Media model from IBM
Marco Fanton, Social Media Director for Sol Melia Group shared how social media is being integrated into the hospitality industry
Pete Devery, Head of PR, EMEA for Microsoft shared great Crisis Management insights
We had outstanding best practice use of You Tube by Thomas Serval, Director of Media and Platforms SEEMA for Google and innovative campaign execution with consumer-driven TV story execution by the enigmatic Asad Rehman, Global Head of Innovation for Unilever.

I’ve uploaded the opening scoping presentation here on Developments Effecting Corporate Social Media Strategy and will add the video and photography to this post shortly.

Developments affecting our future social media strategy

The brainchild of German sixunity, frinXX gives consumers a way to buy a round of drinks for those they care about, even if they’re not present at the bar themselves. How it works? Users begin by visiting the frinXX site or logging in via its Facebook app. They then choose the amount they’d like to spend along with the venue, and pay via PayPal, iPayment, ClickandBuy or immediate transfer. From there they’re given a code that can be sent to one or more recipients via email, SMS or Facebook, along with an optional personal message. Shown to the bartender, that code serves as payment for the designated sum at the bar.

It’s interesting to note that competitor GetThemIn is working on similar capabilities to enable gift redemption right at the bar, according to its website. How can your brand help friends show each other a little immediate, real-world appreciation? (Related: Curated recommendations help customers choose the perfect gift — Online ‘grab bag’ lets Twitter users thank their followers with gifts.)

Website: www.frinxx.de
Contact: interesse@frinxx.de

http://www.springwise.com/food_beverage/frinxx/

This short presentation of the enterprising use of social media was written and delivered in November 2010 for Channel 4 as part of 4Talent’s contribution to gloabl entrepreneurs week, as a snapshot in time of how individuals and businesses are using social media for good, for power or for galvanising action.

The enterprising use of social media #GEW11

Also on slideshare

Owing to the delightfully friendly tweeters sharing the presentation it made it onto the homepage of Slideshare the next day.

My Channel on Slideshare is www.slideshare.net/tiffanystjames

Presentation Here:

The Power of Infographics

The fab Head of Learning, Colin Campbell-Austin is putting together a programme for Heads of Industry and Channel4 staff to raise the profile of entreprenuership.

I’m going to run a session on:

‘Enterprising Social Media’ an informative look at how individual entrepreneurs, small businesses, charities and causes are now using social media to create, connect, share and engage with their audiences.

Full text here:

“Entrepreneurs are not born, they are made. Entrepreneurship is a skill that can be taught just like any other. That’s why Global Entrepreneurship Week is so vital right now. To inspire thousands of people to pursue their ideas, to create jobs and to build global ambition among young people and business owners alike.”

Peter Jones, entrepreneur and Enterprise UK Chair

Global Entrepreneurship Week began life as Enterprise Week in the UK back in 2004. When news of the phenomenal success of Enterprise Week in the UK spread the globe, lots of other countries got excited at the potential of running similar initiatives in their own countries. So in 2008, Enterprise UK and the Kauffman Foundation (the world’s largest entrepreneurship foundation based in the US) founded the very first Global Entrepreneurship Week.

Last year, there were over 32,000 events run in 88 countries, attended by more than 7.5 million people. In the UK, over 529,000 people attended 4,812 events.
Global Entrepreneurship Week is a worldwide movement of entrepreneurial people, with millions unleashing their enterprising talents and turning their ideas into reality.
Global Entrepreneurship Week is an opportunity to showcase and celebrate all the amazing work that goes on year-round.

Channel 4 will be running talks and mini workshops on Tuesady 16th November 2010 as part of Global Entrepreneurship Week to raise the profile of entrepreneurship in our field and introduce you to people who have turned their passions into profit.

Please keep checking back as more information will be available throughtout September 2010
This event is open to all Channel 4 employees and selected external guests (by invitation only) who want to  broaden their thinking on talent, diversity and leadership.
If you would like to attend one of the sessions during this event on 16th November 2010. Please click the link below and supply us with your details.

What are applications?

There are over 250,000 applications built using the Twitter API. To use most applications, you first authorize the application to access your Twitter account, after which you can use it to read and post Tweets, discover new users and more. Applications come in many varieties, including desktop applications like TweetDeck, Seesmic, or EchoFon, websites such as TweetMeme, fflick, or Topsy, or mobile applications such as Twitter for iPhone, Twitter for Blackberry, or Foursquare.

Update 1: New authorization rules for applications

Starting August 31, all applications will be required to use “OAuth” to access your Twitter account.

What’s OAuth?

• OAuth is a technology that enables applications to access Twitter on your behalf with your approval without asking you directly for your password.
• Desktop and mobile applications may still ask for your password once, but after that request, they are required to use OAuth in order to access your timeline or allow you to tweet.

What does this mean for me?

• Applications are no longer allowed to store your password.
• If you change your password, the applications will continue to work.
• Some applications you have been using may require you to reauthorize them or may stop functioning at the time of this change.
• All applications you have authorized will be listed at http://twitter.com/settings/connections.
• You can revoke access to any application at any time from the list.

Update 2: t.co URL wrapping

In the coming weeks, we will be expanding the roll-out of our link wrapping service t.co, which wraps links in Tweets with a new, simplified link. Wrapped links are displayed in a way that is easier to read, with the actual domain and part of the URL showing, so that you know what you are clicking on. When you click on a wrapped link, your request will pass through the Twitter service to check if the destination site is known to contain malware, and we then will forward you on to the destination URL. All of that should happen in an instant.

You will start seeing these links on certain accounts that have opted-in to the service; we expect to roll this out to all users by the end of the year. When this happens, all links shared on Twitter.com or third-party apps will be wrapped with a t.co URL.

What does this mean for me?

• A really long link such as http://www.amazon.com/Delivering-Happiness-Profits-Passion-Purpose/dp/0446563048 might be wrapped as http://t.co/DRo0trj for display on SMS, but it could be displayed to web or application users as amazon.com/Delivering- or as the whole URL or page title.
• You will start seeing links in a way that removes the obscurity of shortened links and lets you know where each link will take you.
• When you click on these links from Twitter.com or a Twitter application, Twitter will log that click. We hope to use this data to provide better and more relevant content to you over time.

END

The Panel comprised of luminaries Jim Moffat Managing Director of R/GA, Leslie McKenzie Group Digital Officer of LoveFilm.com, Bill Brock Founding Partner of Analogfolk and James Cashmore Head of Entertainment for Google.

The erudite Peter York our host for the day wrote a great piece for the FT in summary here is the full article.

175 people attended 10 presentations on work in progress by leading women in creative and digital industries (and Gavin!)

I presented The Power of Open Data – the slide are available here:

More details about the event are on the SCAMP website here or below:

SCAMP IS A CONFERENCE ABOUT MAKING CREATIVITY
TWITTER HASHTAG #SCAMP
SCAMP is all about Work in Progress – this will be a fabulous showcase, discussion and presentation about recent work, work maybe not yet in the public domain and how it was made.
Good ideas take time. Ideas on a whiteboard, post-it notes, prototypes, many directions until the one presents itself as the final ‘thing’ everyone else sees.
This conference is about stuff you may not have seen before. We want to showcase new projects, prototypes, innovations, experiments, research, pet projects, the type of creativity that gets us all excited and inspired.
WHOSE SPEAKING?
We pleased to announced the following speakers.
GEORGINA VOSS, RESEARCHER, TINKER LONDON, @PYROGRAFICA
IN EVERY DREAM HOME A HEARTACHE: THE DEATH AND REBIRTH OF THE SMART HOME
Smart homes have been successful in concept but a failure in execution or use. This problem is usually not one of technology, but of interaction and interface design–we can build a Smart Home, but who wants to use it and how? Smart home concepts have so far been designed in-house in r&d departments of large companies with very rigid use scenarios or pre-designed environments and technology infrastructures.
Homesense brings the open collaboration methods of online communities to physical infrastructures in the home. Instead of having products forced on them through a top-down design process, selected households will create their own smart homes and live with the technologies that they have developed themselves without any prior technical expertise throughout Autumn 2010. This talk will discuss the process of conducting open exploratory research around open source hardware tools and user engagement.
ABOUT GEORGINA
Georgina Voss is a researcher and teacher who specialises in technology and innovation management. She holds an MSc and a PhD in Science and Technology Policy from SPRU, University of Sussex, where she has also convened undergraduate courses in Project Management and Ethics, Corporate Social Responsibility, and Innovation and Entrepreneurship. Georgina has over 10 years of research experience for organisations including MIT, NESTA, Wired UK, Oxford University, the Human Genetics Commission, BERG and the South-East England Development Agency; the focus in these research projects has included innovation dynamics in the creative industries, UK and EU science and technology policy, public understanding of genetics, the history of the UK wireless sector, and user-led and outlaw innovation and design practices.
KATY LINDEMANN – SENIOR STRATEGIST – NAKED COMMUNICATIONS, @KATYLINDEMANN
MAKING LIFE PLAYABLE
Katy will be talking about making life playable, and specifically about Chromaroma, a pervasive online game played in the real world – which makes the London Underground a playing field, with your Oyster card as the controller.
ABOUT KATY
Katy Lindemann is a strategist and creative geek. She dabbled in theatre producing, did a stint as a magician’s assistant and despite a burning ambition to reform the A-team, ended up as an advertising planner. Following stints at the Guardian and PHD she ended up at Naked Communications, where she develops social ideas and communications strategies for smart folks like Nokia, Coca Cola, Vodafone and the COI.
Katy is a founder member of the IPA Social group, guest lecturer at Bournemouth University, co-organiser of GameCamp and has the dubious honour of being one of the first ever UK bloggers, having started blogging in 2000 when it was still called weblogging and people thought it would never take off.
Her mum still doesn’t really understand what she does.
CANDACE KUSS – DIRECTOR OF PLANNING / INTERACTIVE STRATEGY DIRECTOR – HILL & KNOWLTON, @CANDACEKUSS
THE DARK SIDE OF USER-GENERATED CONTENT
In this age of consumer empowerment, is there another creative team working on your brand? Or are there thousands? And are these rogue art directors, copywriters and technologists Brand Evangelists — or Brand Enemies?
ABOUT CANDACE
Candace started her digital career in 1995 when her first ad banner for AT&T got a 35% click through. As Creative Director for Digitas, Modem Media and Ogilvy Interactive, she had the good fortune to help a wide variety of iconic brands — including Disney, Kraft, DietCoke Kodak, Sony, Amex — get online. At H&K, Candace works with clients & teams across all agency sectors on creative communication strategies. Earned media has always been social media. So her job includes keeping clients up to speed with the evolving tech platforms, but her ongoing field of study is human nature. Candace lives on Brand Street and also blogs here and here. But mostly here.
EMMA MULQUEENY – FOUNDING DIRECTOR, REWIRED STATE – @HUBMUM
DATA GOLD-MINING
Little brain tickler for what this openness and transparency lark couldmean for every industry. How can open data provide everyone with a rich stream of renewable and sustainable resource for business and life.
ABOUT EMMA
Emma is a founding Director of Rewired State Ltd and has spent the last 12 years wringing information out of government from the inside, and guerrilla style scaffolding of the infrastructure necessary for open data and digital communication transparency in the public sector. (The JFDI school of thought.)
NICOLE YERSHON – DIRECTOR OF INNOVATIVE SOLUTIONS – OGILVY – @NICOLEYERSHON
MY DIGITAL JOURNEY AT OGILVY – CONSIDERING I’M A TRADITIONAL AD CHICK!
ABOUT NICOLE
Beginning 23 years ago, Nicole’s career in advertising took her to two of London’s most renowned and creative agencies; Simons Palmer and GGT. In 2000, with a brief from the Chairman to “bring the agency into the 21st century”, Nicole joined Ogilvy London where she now works as the Director of Innovative Solutions. In 2005, Nicole’s drive for innovation grew to encompass the agency’s new media projects and campaigns; encouraging Adventure Ecology to flood Second Life to raise awareness of global warming, Fanta to develop a mosquito-sound mobile application for kids and IBM to be one of the first to advertise on digital escalator panels.
TIFFANY ST JAMES – HEAD OF PUBLIC PARTICIPATION FOR THE UK GOVERNMENT, @TIFFANYSTJAMES
THE POWER OF OPEN DATA
Working at Cabinet Office for the UK governments overarching Digital Engagement Team, Tiffany was part of the team with Sir Tim Berners Lee that launched the governments data repository data.gov.uk. Tiffany will share how it was launched and learning for any organisation opening their data as well as key drivers in the worldwide open data movement and what needs to happen in the future to ensure that the power of open data is realised to create a real economy around data sharing.
ABOUT TIFFANY
Tiffany is the Head of Public Participation for the UK Government based in Cabinet Office and COI, the first role of this kind in the UK, responsible for ensuring the UK government makes measurable progress in how it engages with the public online in order to deliver better public services and training all civil servants how to use social media.
She works with European and the 5 Nations governments to help develop their citizen e-communications offering.
Tiffany works with FTSE 500 companies to energise and motivate employees, applying behavioural change and communication strategy to motivate individuals through company mergers or organising bespoke field pursuits to enable better team cohesion.
KATIE STRETON – HEAD OF INSIGHT, IMAGINATION – @WATUSI
DRIVE ME TO THE MOON
Not much else we can say about this one! You’ll just have to come and find out what this title actually means. It’s a surprise!
ABOUT KATIE
Katie has 15 years experience of working out what people want to do and how in digital environments – online and offline. She’s worked at Channel 4, the Science Museum and Thomson Publishing but is now the Head of the Digital Plannign team at Imagination. She enjoys the challenges of creating physical/digital experiences.
GAVIN BROOK – TECHNOLOGY DIRECTOR, ALBION LONDON, @GAVINBROOK
A NEW FRONTIER: WHERE DIGITAL MEETS THE PHYSICAL WORLD
As the digital world starts to become much more commonplace in the physical world, there are an increasing number of creative opportunities that can be exploited. What was science fiction as little as 5 years ago is now starting to appear in our lives. I’ll be exploring some of the ways this can be exploited, from internet enabled ‘50s technology through to holograms on the Tube!
ABOUT GAVIN
Gavin Brook is an experienced internet professional who’s been in the industry for 15years. He’s worked within several industry sectors and is currently Technology Director at Albion London, where he directs technical creativity and strategy.
SONIA AHMED – GRADUATE, @SONIA512
THE MAKING OF SCAMP
Sonia will be talking about the making of SCAMP. Where the creative ideas came from and how they were applied.
ABOUT SONIA
Advertising and Brand Management students, graduating this year from Staffordshire University. Creative thinkers, strategist and planners; hoping to succeed in the advertising industry.
JENNI LLOYD – STRATEGY DIRECTOR, NIXON MCINNES – @JENNILLOYD
SIMPLE MINDS – VISUALISING COLLECTIVE THOUGHT
Recently, the brand strategist Marty Neuemeir posted a tweet asking ‘By building the information sphere, are we layering a shared artificial brain over our biological ones?’ Jenni Lloyd of NixonMcInnes will use a tool built to show the conversation generated by TV events to explore this concept.
ABOUT JENNI
Jenni Lloyd heads up the strategy practice at NixonMcInnes, a democratically-run consultancy specialising in all things digital and social. A digital veteran, she built her first website in 1995 – for Unilever. This lead to a stint with the BBC where she designed the first Top of the Pops website and developed an interest in interactive TV.
Maternity leave and a move to Brighton saw a shift in focus, away from design and into strategy and account direction for a diverse range of clients. Fascinated by the emerging social trend she then joined NixonMcInnes, where she was instrumental in the agency’s evolution into social specialists in 2006. Jenni now leads the team responsible for helping major corporate clients such as Coca-Cola, TUI and Channel4, find their feet in the new social realm.
Jenni is a speaker at a range of industry conferences and delivers the Social Media module for the IDM Certificate in Digital Marketing.She is the mother of two children devoted to Club Penguin, Moshi Monsters, Neopets and all things online, a proud resident of Brighton and keen on a nice cup of tea…

WHEN & WHERE
12.30pm – 7pm, July 1, 2010. LBi London
Afterwards there will be some free drinks at the bar – so don’t plan to disappear straightaway.
ON THE DAY
On the day our fabulous speakers will give 15-20 mins presentations. There will be drinks and networking afterwards at LBi.
AND IT IS A LITTLE BIT DIFFERENT!
We at SheSays were tired of going to conferences where 80% of speakers are men and only 20% women. Sometimes there were even no women at all. So lads, we are reversing the trend.
80% of the speakers are women, 20% are men – it’s not that hard!
There will be a mix of people from digital agencies, cross-platform, publishing, artists, filmmakers, curators, creative technologists, UX specialists, researchers, scientists, programmers.
Basically, anyone with a passion in working and playing in digital.
WHO SHOULD ATTEND?
Our audience is open to everyone interested in hearing about new, fun, and challenging projects that makes 2010 and beyond full of digital awesomeness.