Developments affecting corporate social media strategy

I had the great pleasure this week to chair the 3rd Digital Seminar in Barcelona for Icon Events International ‘Effective Strategies for Online Marketing’.

Icon put together 50 global social media managers to discuss and divulge issues that large international corporate organisations have in implementation of social media strategy.

It was interesting to spot the issues common also in Spain, Serbia and Greece to those that we also have within the UK from global brands Pepsico, Heineken, IBM, Unilever, Microsoft and Maclaren. Namely:

Having a good social media policy in place to protect and guide staff
Lack of clarity on online rebuttal
Leverage of corporate leadership to understand the importance of social engagement

The event was supported by great content of brands that have grasped these areas and have great processes in place.
Delphine Remy- Boutang, Worldwide Head of Social Media for IBM shared the great Enterprise Social Media model from IBM
Marco Fanton, Social Media Director for Sol Melia Group shared how social media is being integrated into the hospitality industry
Pete Devery, Head of PR, EMEA for Microsoft shared great Crisis Management insights
We had outstanding best practice use of You Tube by Thomas Serval, Director of Media and Platforms SEEMA for Google and innovative campaign execution with consumer-driven TV story execution by the enigmatic Asad Rehman, Global Head of Innovation for Unilever.

I’ve uploaded the opening scoping presentation here on Developments Effecting Corporate Social Media Strategy and will add the video and photography to this post shortly.

Developments affecting our future social media strategy